Meta / Facebook Pixel Event Analytics Setup

If a client wishes to use Meta / Facebook pixel analytics in their event process, this can be included in two places.

WITH EITHER OF THESE - YOU MUST REPLACE 'PIXELCODEPLACEHOLDER' WITH THE CLIENT'S META / FACEBOOK PIXEL CODE

To track visits to their event landing page/other initial data - to the 'Description bottom template' field on the event object in django, you can add the following to the bottom of this field's content:

<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'PIXELCODEPLACEHOLDER');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=PIXELCODEPLACEHOLDER&ev=PageView&noscript=1"
/></noscript>

To track completed purchases/purchase price/other completion data - to the bottom of the 'Receipt message' field on the event object in django, you can add the following to the bottom of this field's content:

<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'PIXELCODEPLACEHOLDER'); 
fbq('track', 'Purchase', {'value':window.E2OrderTotal,'currency':window.E2OrderCurrency});
</script>